"The mission of RoyalKiing is to provide quality footwear for casual use, athletic use and professional use across the market. Limitations do not live a Kiing's mentality. Our vision is to have all fashionistas represent the brand across all markets such: Urban, athletic, business and classy looks."
The company was founded on July 18, 2015, as RoyalKiing, by Quiane Crews, and officially became RoyalKiing, Inc. October 1, 2017. RoyalKiing was originally launched in China in 2016. RoyalKiing markets its products under its own brand. The inspiration behind the name RoyalKIIng came from the company's slogan ''Coquer Your Empire" which started off to be a lifestyle/movement. In addition to manufacturing lifestyle shoes, RoyalKiing started developing performance shoes and gear for different athletes. RoyalKiing is starting to sponsor Pro teams overseas as well as athletes in the NFL, NBA and the NBL of Canada.
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